One of my Seo clients recently came under attack from someone that thought it would be a good idea to try to destroy their reputation by posting false things all over dozens of complaints sites. These allegations were not only flat out lies, but very damaging because they said the website was full of viruses and would infect your pc. This really is going to land this individual in court with some extremely hefty fines and that procedure has currently begun, but what about all those damaging posts showing up on page 1, two, and three of Google?
On-line Reputation Management In 48 Hours
Fortunately for my client I’m not just truly great at Search engine optimization, I know how you can use a number of methods for on-line reputation management. There had been damaging posts on the very first three pages of Google and within 48 hours I pushed them down to page 4 and beyond. The page that really counts is page 1, but I wanted to really push the garbage down farther than that.
The Quick Fix Step By Step for Online Reputation Management
Here is what I did step by step to dominate the first 3 pages in Google to wipe out the false posts.
Step 1 – Content Creation
I wrote a 600 word original article that was keyword dense. To make this extremely effective you have to put the keyword or name within the title from the post. Then write a naturally flowing post ensuring to mention the keyword a minimum of as soon as each 100 words.
Step two – Huge Content material Spinning
The following factor youve gotta do to create this function correct is spin the post a minimum of 100%. It’s extremely essential to majorly spin the title and also the initial paragraph to ensure that when Google is performing the indexing and initially crawls these articles they see them as distinctive. The current Google farmer update didn’t appear to impact spun content material whatsoever.
The cause I recommend writing a 600 word post would be to leave space for making a spun post which has a missing sentences and a missing paragraph and it will still come out to at least 400 words (400 words is typically what you need to get accepted in most article directories).
Here is how you can spin to ensure that you are able to eliminate a sentence 50% from the time
(|sentence)
Notice the pipe symbol is separating a blank space from a sentence. So when the post is spun it’s either going to skip that sentence and visit the following, or post that sentence. You can also do that to remove an entire paragraph.
(|sentence 1. sentence 2. sentence 3.)
Now the pipe symbol is in front of an entire paragraph so 50% of the time it’ll not post that paragraph.
This kind of spinning is essential simply because so as to make uniqueness you have to create posts with a unique amount of paragraphs and words, not just spun words with synonyms. This is essential if you not just want these indexed, but want them indexed within the initial pages of Google.
I use The very best Spinner by Jonathan Leger for all of my on-line reputation management post spins. This tool is important for content creation to create unique articles.
Step 3 – Mass Article Directory Submission
O.K., now this is where the fun begins. Its time to do a little Google bombing run with Article Marketing Robot. The mass article directory submission is going to do two things for us. It is going to create backlinks to some of the positive listings for the client, and number two it is going to create content that shows up in the search engine listings that will push the negative listings down to the depths of where noone will ever see it.
I have found that Article Marketing Robot is the most powerful online reputation management software for this job. Add your spun article and then use the built in URLr to create some spun URLs for backlinks. Instead of building a backlink to just 1 positive listing grab the clients other positive listings like a Facebook, Youtube, Twitter, Linkedin. These all move up very effortlessly within the search engines like google due to their authority. If your client requirements more positive listings get them to setup social sites like these and start building links to them.
I consist of two hyperlinks within the resource box. The very first link is to the client URL and the second link is to one of my own blogs in my blog network so that I can take advantage of the pingbacks for indexing the articles.
Why do I do this? Simply because there are hundreds of article directories that are built on WordPress blogs and the search engines dont always find the articles but my blogs are setup to get a pingback whenever an article is accepted. I use a plugin on all of those blogs called Pingback Optimizer that takes all the pingbacks, puts them into an RSS feed, after which submits them to a dozen RSS directories.
This builds backlinks towards the backlinks and assists to obtain them all indexed in record time. This really is essential if you would like alot of those new articles to show up in 48 hours. Using this technique I usually have articles showing up in the search engines like google inside 30 minutes of posting the articles. This may speed up your on-line reputation management quite a bit.
Step 4 – Private Blog Network Submission
If you dont have a private blog network then just skip this step or submit the article to a few of the paid weblog networks that you could join. I maintain a personal blog network on separate C class servers that I can post articles to.
Advantage Of Private Blog Network for On-line Reputation Management
There’s a large benefit to posting on your personal network. You’ve manage from the onsite Search engine optimization for the articles which provides them a huge boost in the search engines, particularly on low competitors key phrases exactly where you are able to get your personal weblog posts to page 1 and two with just great onsite Search engine optimization elements and hardly any backlinks at all.
This subsequent step is some thing I generally wait 24-48 hours to complete after posting to my blog network. Youll begin to determine which of the private weblog posts are ranking the highest and you can take those and optimize them to the next level.
In the event you posted the normal spun post for your blog network you can now go in and add factors like H1, H2, H3, Alt Tags, internal linking, and all that great stuff. In the event you require assist with onsite Search engine optimization then pickup the WordPress Plugin SEOPressor and it’ll guide you via it like paint by numbers having a score on the sidebar of the admin panel.
Step five – Social Bookmarking and Pinging
Now it is time to obtain much more power to all of those new articles and weblog posts. Get a reside hyperlinks report from Post Advertising Robot and you are able to import them into your social bookmarking software program.
Usually within 24 hours you may have as much as 200 reside articles and Post Marketing Robot can export this making it easy to add for your indexing and bookmarking software program. You may also run all of the live hyperlinks via pinging software program but if you are going to give them all dozens of social bookmarks you usually dont need to.
I prefer Bookmarking Demon for this job because it has a lot of high quality bookmarking sites and Ive added about 1000 more bookmarking sites to make it really kick some serious rankings.
This step can be pretty intensive as youll be operating your Bookmarking software program for the following day or two depending on how much power you want to give the articles. Ill usually import about 200 articles and give them all 100-200 social bookmarks each. The result is nearly instantaneous as youll see articles coming out from the woodwork all bouncing up and down because the search engine index is flooded with these new articles and backlinks towards the articles are pushing them up.
Step 6 – Wait, Watch, and Choose
Now about 2 days have went by (actually you do not need to do it this quick, you can wait a week but if you are in a serious crunch you are able to do it rapidly like I did).
Now it is time to go through the first few pages of Google and start picking and choosing which articles and blog posts you want to push to the next level. If you will find nonetheless a couple unfavorable listings on page 1 you are able to appear on page two to pick the articles there and give them another bookmarking push to obtain them on page 1.
So the very first factor Ill do is give the page 2 listings another push. Ill also produce an additional post and submit it to AMR giving those page two listings much more backlinks with the keyword. If you want to take things a step additional you may also develop some Internet two.0 properties to those page two hyperlinks after which bookmark the Internet two.0 sites.
This is a extremely easy on-line reputation management procedure to follow however it is time consuming so be ready to dig in for a number of hours to obtain the job carried out.
Find out about my own reputation management steps points here in my internet site. Discover how to fix your online reputation.